Intern - Facebook Marketing Experts

Gannett   McLean, VA   Full-time     Advertising / Marketing / Public Relations
Posted on April 12, 2024
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Req #41029

Monday, March 11, 2024

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.     To connect with us, visit www.gannett.com

The B2B Marketing Solutions Sales, Marketing, Advertising teams are accepting applications for our 10-week Summer 2023 Internship Program which will begin June 3, 2023. This internship experience will provide you with the opportunity to collaborate with top B2B Marketing experts, exposure to multiple divisions (client support, presales data/insights/operations, marketing and creative services, local sales teams, national sales), and an assigned mentor to help guide and advise you along the way. Hours will range up to 40 hours weekly.  With industry-leading technology and digital marketing services, our team shares a commitment to supporting local commerce, enabling businesses to connect with customers where we live, work, and serve.

The Social Ads Intern  will develop and execute on paid digital social marketing strategies for our company’s clients. This role will formulate appropriate strategies and manage the client’s paid social media campaigns as well as communicate performance and recommendations in order to drive ROI and grow and retain the client.

Key Responsibilities:

  • Monitor, evaluate and make updates to LOCALiQ campaigns in an effort to increase awareness and leads as well as the overall ROI.
  • Conduct monthly calls with clients to discuss campaign performance and strategy
  • Provide performance reviews that will highlight the current status of the campaign, insights and recommendations to improve the campaign and client satisfaction
  • Troubleshoot platform and API issues
  • Continually updating and refresh Facebook ad creative
  • Account management including monitoring utilization, last day spend, reviews and provisioning times
  • Initial ad set up including review of ad requirements and creation of ad mock-ups

What you will bring to the table:

  • An energetic, strategic, and entrepreneurial spirit
  • Critical thinking with creative abilities
  • Degree-seeking student currently enrolled at a college or university
  • Technologically savvy and a fast learner
  • Knowledge of MS Office Suite, including Excel, Word, PowerPoint and Outlook
  • CRM systems knowledge helpful
  • Marketing background helpful
  • Display exceptional written and verbal communication skills and can communicate digital/social concepts

 DEVELOP, GROW, and JOIN the next generation of talent for Gannett/USA TODAY NETWORK

#LOCALiQ 
#LI-LL!L1

#LI-Hybrid

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family General
  • Job Function Intern
  • Pay Type Hourly
  • Employment Indicator Internship