Social Media Strategist
Req #25883
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
GET Creative, USA TODAY Network's in-house studio, is looking for a forward-thinking Social Media Strategist who will report to our Director of Operations and work closely with our Social Media Coordinator.
Experience in social media advertising (paid and organic) on social platforms (specifically Facebook, Instagram, Twitter, TikTok, and LinkedIn) and knowledge in the branded content digital space is required. This person will help strategize, design and execute social campaigns for our clients specifically on our USA TODAY Network sites. This social media expert will work with our content and sales strategy teams to create new and innovative social ideas for advertisers based upon their goals. Once campaigns are sold, they will create and implement social-only campaigns along with executing social posts to support and elevate our National branded content and editorial campaigns.
This role requires a creative mind to think outside the box for our clients. Having the ability to comfortably and effectively communicate with internal and external partners is important in our client’s success. The capacity and organizational skills to coordinate and execute a high volume of social media campaigns simultaneously is a must. The ability to report on multiple advertising campaigns is required. Finally, a proven track record of exceptional project coordination, especially as it relates to organization and time management is a must.
HERE’S WHAT YOU’LL DO
- Work with content and sales strategy to respond to client RFP’s with innovative social ideas.
- Create, coordinate and execute a high volume of social media campaigns for USA TODAY Network’s Branded Content advertising partners.
- Coordinate campaign details with multiple internal teams (Program managers, Content Strategists and Editorial teams) to ensure campaign execution is aligned with client needs and shared in a timely manner.
- Create branded content social posts across multiple markets and papers. Use paid promotion to boost posts and target preferred audiences.
- Track all social posts, paid promotion campaigns and promotional budgets in a timely and organized manner so that they can easily be interpreted by others.
- Ensure social post content adheres to social media guidelines and best practices. Troubleshoot as needed within platform, with team or with Facebook directly.
- Coordinate with teams to provide insight if changes are needed. Write new copy, edit or reinterpret as needed.
- Provide GET Creative branded content best practice insights for campaign execution to Sales teams for posting frequency and quality.
- Organize multiple post and campaigns within internal campaign platform.
- Communicate social post schedule and needs with internal teams.
- Help create content for our social campaigns for platforms including Instagram Stories & TikTok.
- Stay up to date with latest social media best practices and technologies.
Desired Skills and Experience
- 3-5 years’ experience in digital or social media advertising preferably with a publisher, brand with high volume of content and multiple inputs, or agency.
- Knowledge of Facebook paid advertising and knowledge on how Facebook’s Business Manager/Ads Manager tool works.
- Possesses strong organizational skills, great attention to detail, tireless work ethic, an ability to multitask and a thirst for success in coordinating media campaigns and disseminating campaign metrics.
- A passion or strong interest in digital marketing, advertising, and the media industry are key.
- Must be comfortable working with a broad range of cross-functional staff—junior to senior, sales, marketing, editorial, design, analytics, etc.
- Experience with and/or an understanding of content creation and advertising social media executions on platforms including Facebook, Twitter, Instagram, TikTok, and LinkedIn.
- An undergraduate degree, preferably in advertising or marketing or a related field.
- Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word.
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The annualized base salary for this role will range between $38,700 and $93,150. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Other details
- Job Family Marketing Operations
- Job Function Marketing
- Pay Type Salary