Coordinator of Strategy and Marketing, College of Health Sciences #FP424A

Old Dominion University   Norfolk, VA   Full-time     Advertising / Marketing / Public Relations
Posted on September 9, 2021
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Coordinator of Strategy and Marketing,
College of Health Sciences (FP424A)

The College of Health Sciences at Old Dominion University is accepting applications for the Coordinator of Strategy and Marketing (full-time, 12 month) position. The primary duties of this position include assisting the deans and chairs in strategic marketing and communications planning; assessing the effectiveness of the organization's alumni engagement; and publicizing the College's accomplishments of key strategic goals, objectives, and action items. This position is responsible for assisting the deans and chairs, researching, developing, implementing, and assessing a focused communications and marketing campaign for the entire college and its five schools and centers, through cultivation of relationships with faculty, students, alumni, parents, employers and friends and telling the story of the college. It serves as liaison with University Marketing and Alumni Relations peers, affiliated partners, and other internal/external stakeholders.

Required Education: Master's degree in journalism, advertising, communications, public relations/affairs, marketing and/or another related field OR a bachelor's degree in journalism, advertising, communications, public relations/affairs, marketing and/or other related field and related work experience which equate to a master's degree in the aforementioned fields.

Required Qualifications: Considerable experience in journalism, advertising, communications, public relations/affairs, marketing and/or another related field. Considerable knowledge of public relations, communications, and marketing strategies. Considerable knowledge of social media avenues and technologies for current emerging marketing and advertising. Skill in writing, reporting, and promoting plans/strategies based on independent research, interviews, document review, dashboards, and interaction across the communities served. Strong photography and video production skills and considerable knowledge of the software. Strong interviewing, writing, editing, and media "pitching" skills. Proficient skill in the use of a personal computer and current software applications including but not limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email), social marketing concepts, and other electronic technologies. Excellent verbal and written communication skills in order to write purposely and persuasively. Organizational and time management skills. Ability to handle confidential, proprietary, strategic, and other types of sensitive information and serve as a catalyst for constructive communication among various constituencies. Ability to research issues, provide solutions, and make appropriate decisions and know when to bring concerns to management.

Preferred Qualifications: Some experience in communications, public relations, and/or marketing in a higher education environment. Some knowledge of ODU and of the College of Health Sciences.

Conditions of Employment: In accordance to Executive Directive #18 issued by Governor Ralph Northam effective September 1, 2021, all Old Dominion University employees who enter the workplace or work remotely must disclose their vaccine status to the designated university personnel. Employees who are not fully vaccinated or who refuse to disclose their current vaccine status, must undergo weekly COVID-19 testing and disclose weekly the results of those tests to designated university personnel.

Review Date: The initial application review date for this position is September 8, 2021 and will remain open until filled.

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender