Public Relations & Marketing Specialist #01192A

Old Dominion University   Norfolk, VA   Full-time     Advertising / Marketing / Public Relations
Posted on September 7, 2021
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Public Relations & Marketing Specialist (01192A)


This position is responsible for building upon Old Dominion University's reputation for research and academic excellence through media and public relations functions by telling the University's story in the most engaging and compelling way, across multiple channels. As a member of the Public Affairs and Media Relations team, the public relations specialist elevates ODU's profile through written, spoken and visual communication; collaborates on social media content; identifies current trends that highlight the University's academic and research strengths; monitors news coverage and fields media inquiries; establishes and maintains relationships with journalists; and proactively drives high-profile media placements.

Required Qualifications:
Knowledge: Considerable knowledge of English grammar and Associated Press style. Skills: Demonstrated excellent oral and written communication skills. Strong organizational and public relations skills. Demonstrated skill in using computer software such as Microsoft Word and Publisher for public relations purposes. Abilities: Demonstrated ability to work with the news media. Demonstrated ability to write well-crafted stories in appropriate journalistic style. Demonstrated ability to use the web, news media and social networking sites for public relations purposes. Considerable professional experience in journalism and/or in public relations.

Preferred Qualifications:
Some prior experience in higher education public relations. Bachelor's degree in Journalism, English, Public Relations or a related field, or an equivalent combination of education and experience.

Conditions of Employment:

In accordance with Executive Directive #18 issued by Governor Ralph Northam effective September 1, 2021, all Old Dominion University employees who enter the workplace or work remotely must disclose their vaccine status to the designated university personnel. Employees who are not fully vaccinated or who refuse to disclose their current vaccine status, must undergo weekly COVID-19 testing and disclose weekly the results of those tests to designated university personnel.

Old Dominion University is an equal opportunity, affirmative action institution.