MANAGING DIRECTOR - MARKETING

THE VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP   RICHMOND, VA   Full-time     Business Development
Posted on June 17, 2022
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Managing Director, Marketing

Professional
Requisition ID: 1407
 
 
 

The Virginia Economic Development Partnership (VEDP) is seeking a Managing Director of Marketing to oversee the organization’s marketing programs and initiatives. This position will be responsible for oversight of VEDP’s advertising placements, website(s) and digital assets, publications, and major marketing initiatives.

Responsibilities:

  • Oversee the implementation of an effective marketing strategy as well as branding and advertising plans that increase brand awareness and communicate Virginia’s advantages for business.   
  • Oversee a marketing program that supports and enhances VEDP's brand position and outreach marketing programs--specific marketing tactics may include direct mail, digital marketing, advertising, social media, and publications. 
  • Manage implementation and execution of annual advertising strategy (based on funding)
  • Direct successful web strategies that promote Virginia’s business location advantages and increases top of mind awareness that Virginia is a prime business location
  • Analyze website usage to improve user experience and identify potential marketing opportunities
  • Implement lead tracking strategies to support VEDP’s lead generation strategies, including providing analytics and visitor reports to Business Investment division to develop marketing-generated project leads
  • Oversee the special high value/visibility marketing projects at the direction of division Vice President
  • Effectively manage a team to consistently meet goals and deadlines

Skills:

  • Strong communication skills (verbal and written)
  • Strong organizational skills and attention to detail
  • Ability to maintain strict confidentiality on sensitive matters
  • Ability to work independently as well as collaboratively within a multidiscipline team environment
  • Ability to work well under pressure in meeting deadlines
  • Ability to exhibit sound judgment in making decisions
  • Demonstrated ability to prioritize work and effectively manage multiple projects
  • Understanding of economic development principles and state and local government programs

Experience:

  • Experience in planning and executing a multi-channel marketing program
  • 10+ years of marketing experience required
  • Bachelor’s degree in business administration or a related field is required
  • Experience in economic development marketing preferred

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

This position may require travel and representing VEDP at multiple functions and events. A valid Virginia driver’s license and passport are required. All candidates must apply through our website https://www.vedp.org/careers. Salary minimum: $95,000. Open until filled.

 

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action.  Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.