Campaign Coordinator – Enrollment Communications
University of Missouri - Columbia (MU)
Columbia, MO
Full-time
Advertising / Marketing / Public Relations
Posted on April 15, 2024
Hiring Department
Executive Communication & Marketing
Job Description
Our student communications team is looking for a knowledgeable go-getter to organize our campaigns, streamline the campaign content, and ensure message consistency.
You will know the goals of each campaign inside and out, study the strategies, ask the right questions, and organize the tactics. You will understand exactly who we're trying to reach with each campaign and what we plan to say. Then you'll make sure it all comes together for our audience when each campaign is executed.
When departments from across campus need to know the message points each audience receive and when, you'll have the answer. You'll monitor the content of all campaigns and organize it for each audience. And you'll help recommend content for units to incorporate into the overall campaign structure.
In between campaigns, you'll bring the team info on current marketing practices and audience preferences. By researching best practices and new ideas, you'll help keep the substance of our work modern and fresh.
Our team aims to produce the best and most efficient marketing and communications campaigns to support Enrollment Management, including university-wide recruitment, recruitment travel, prospective student campus visits, and transactional communications to current students. We specialize in the design and production of targeted print materials (publications, postcards, letters, event invitations, posters, envelopes). Our work also includes mailings, emails, digital content and text messages. Our team is highly efficient, collaborative, kind, and energetic. We are a team where all ideas warrant discussion, no viewpoint is discouraged, and everyone gets a seat at the table.
Job Responsibilities:
- Understanding campaign goals and strategies and interpreting strategies into tactics to achieve target performance indicators.
- Organizing and aligning messages within the campaigns.
- Researching and advising the team on current marketing preferences for specific audiences.
- Work with Campaign Manager to evaluate results, identify areas of improvement, and make recommendations to increase performance.
- Provide Assistant Director with feedback on campaign strategy to improve performance year over year.
- Managing own tasks and workflow.
- Pays great attention to detail to align the content for each tactic within a campaign.
- Works openly and collaboratively with other team members to streamline and simplify messages, within each campaign and across campaigns.
- Keeps track of many tasks at once and works quickly while maintaining accuracy.
- Works easily within software systems and navigates between several seamlessly.
- Communicates clearly and articulates professionally in person, virtual meetings, and in writing via email, Teams chat, inside the project management system, etc.
M-F 8am-5pm
Minimum Qualifications
A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary
Preferred Qualifications
- Proven track record of staying organized and focused on the tactic level.
- Experience developing and coordinating content within multiple related campaigns for a single brand.
- Highly proficient in Microsoft O365, including SharePoint, OneDrive and Teams.
- Knowledge of strategic communications and/or marketing campaign development.
Salary Range: $50,400-$56,000 per year
Grade: GGS-10
University Title: Senior Strategic Communications Associate
Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.
Other Information
Applicants must be authorized to work in the United States. The University will not sponsor applicants for this position for employment visas.
Community Information
Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours' drive from St. Louis and Kansas City, Columbia is Boone County's largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!
Benefit Eligibility
This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website athttps://www.umsystem.edu/totalrewards/benefits.
Values Commitment
We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.
In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.
Equal Employment Opportunity
The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visithttps://www.umsystem.edu/ums/hr/eeoor call the Director of Employee and Labor Relations at 573-882-7976.
To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.
