Marketing Content Specialist
University of Pittsburgh
Pittsburgh, PA
Full-time
Advertising / Marketing / Public Relations
Posted on May 28, 2023
Title: Marketing Content Specialist
Location: Pennsylvania-Pittsburgh
Posted Date: May 26, 2023
Organization: Admissions & Financial Aid
Description: Coordinates marketing strategies and functions for University brands, services, and product lines working across multiple markets and channels while adhering to strict branding and style guidelines. Employs writing and graphic design skills to target specific audiences across various mediums using analytics and metrics to measure and improve results. Writes and adapts collateral copy; designs and produces marketing materials. Works with authors and acquisition editors, purchases advertising, and assists in market development strategies.
The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.
The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets.
The University of Pittsburgh requires all Pitt constituents (employees and students) on all campuses to be vaccinated against COVID-19 or have an approved exemption. Visit coronavirus.pitt.edu to learn more about this requirement.
Assignment Category: Full-time regular
Job Classification: Staff.Marketing Specialist
Job Family: Communications & Marketing
Job Sub Family: Marketing
Campus: Pittsburgh
Minimum Education Level Required: Bachelor's Degree
Will this position accept substitution in lieu of education or experience: No
Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m., some mornings, evenings and weekends may be required
Work Arrangement: Hybrid: Combination of On-Campus and Remote work as determined by the department.
Hiring Range: TBD Based Upon Qualifications
Relocation_Offered: No
Visa Sponsorship Provided: No
Background Check: For position finalists, employment with the University will require successful completion of a background check
Child Protection Clearances: The following PA Act 153 clearances and background checks are required prior to commencement of employment and as a condition of continued employment: PA State Police Criminal Record Check, FBI Criminal Record Check, PA Child Abuse History Clearance.
Required Documents: Resume, Cover Letter, Writing Sample
Optional Documents: Not Applicable
Essential Functions: The Marketing Content Specialist is responsible for supporting the development and execution of a content strategy that supports the overall marketing goals of the University. This position will focus on creating engaging and informative, on-brand content that speaks to key target audiences. Employs writing and graphic design skills to target specific audiences, including social media, print, website copy, advertising, and any other promotional and/or writing collateral.
Physical Effort: This position is primarily sedentary, but does require walking, moving around the office, and attending events and meetings on campus. The individual will be constantly using a camera, computer, and/or mobile devices.
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