Post-Baccalaureate Marketing and Digital Initiatives Fellow

Vassar College Poughkeepsie, NY Full-time Advertising / Marketing / Public Relations

Posted on May 17, 2024

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Vassar College

Post-Baccalaureate Marketing and Digital Initiatives Fellow

Department: Frances Lehman Loeb Art Center
Duration of Position: Other
Work Schedule:
Employee Type: Administrator
Posting Date: 05/17/2024
Union Representation:
Posting Number: AS492P
Pay Rate: $23.00 per hour
Compensation:

About Vassar College
Located in the scenic Mid-Hudson Valley, Vassar College is a highly selective, residential, coeducational liberal arts college. Vassar stands upon the homelands of the Munsee Lenape.Vassar College is deeply committed to increasing the diversity of the campus community and to promoting an environment of equality, inclusion, and respect for difference. The College is an Equal Opportunity and Affirmative Action employer, and especially welcomes applications from veterans, women, individuals with disabilities, and members of racial, ethnic, and other historically underrepresented groups.Vassar College is a smoke-free, tobacco-free campus.Vassar College offers a comprehensive benefits package for administrators which includes:22 vacation days for full time employees – prorated if not full time, unlimited paid personal and sick time for use at the supervisor’s approval.14 paid holidays per year which includes the week between Christmas and New Year’s Day.A choice of three health plans (EPO, PPO, High Deductible), Participation in FSA, Dependent Care, and Transit programs.Voluntary, employee paid dental insurance plan.Life Insurance and Voluntary Supplemental Life InsuranceEmployer paid short-term and long-term disability programs.403(b) defined contribution plan after one year of service. For more information, visit: https://offices.vassar.edu/human-resources/benefits-and-wellness/retirement/New hires will be automatically enrolled in the SRA at a 4% employee contribution per paycheck.Tuition benefits for undergraduate programs: Eligible after applicable waiting period. For more information, visit: https://offices.vassar.edu/human-resources/benefits-and-wellness/tuition/

Position Summary and Responsibilities
The Marketing and Digital Initiatives Fellow plays an important role in increasing the visibility of the Frances Lehman Loeb Art Center, its collections, exhibitions, and other programs. The Fellow's work will help expand our audiences and drive attendance by leading the Loeb's digital engagement tactics and contributing to overall marketing efforts. The position may entail other marketing and communications initiatives and partnering on special projects with campus and community partners. This is a two-year position with possible extension for an additional year, reporting directly to the Deputy Director and Curator, with a target start date in September of 2024.

Responsibilities

Proactively manage the Loeb's e-newsletter and social media channels, including copyediting and content (photography and video) development, scheduling, publication, reporting, and optimization.
Develop strategy for the Loeb's social media channels, email communications, and website that best generates engagement with the Museum and drives attendance. Ability to make proactive recommendations based on available data.
Collaborate with Vassar Communications Office to ensure quality control of marketing materials in print and digital form consistent with the Loeb's voice and identity and Vassar's style guides.
Maintain a network of relationships and ongoing outreach to multi-modal regional and national organizations to promote Loeb exhibitions, events, and programs.
Contribute to and utilize the online events calendar and content development and regular updates of the Loeb's website.
Conceptualize new avenues for reaching audiences based on current digital media trends and initiatives, including those being implemented by the College and peer institutions.
Track and report on social media, email, and website analytics, offering data-driven recommendations for improvements and adjustments.
Ensure all marketing communications are in keeping with best accessibility practices.
Assist with other marketing and communications initiatives as needed, such as advertising and media buys, including paid social media.

Qualifications
Required

Bachelor degree, preferably in Communications, Marketing, Graphic Design, Art or Art History or related field.
Experience using social media platforms (such as Instagram, Facebook, YouTube, and LinkedIn) and email services such as Mail Chimp.
Proficiency with content management platforms (Drupal, Wordpress, etc.) and proficiency or ability to become proficient with web analytics tools and reporting.
Comfortable with a variety of software that enables the use of graphic design, and video and image editing.
Excellent communication and organizational skills with an attention to detail.
An investment in the ability to work with diverse groups of people and nurture equitable, inclusive, and accessible experiences for all audiences and users.
Ability to work independently or in a group environment or in a shared workspace while maintaining a calm, professional demeanor.

Preferred

1-2 years of recent relevant experience.
Passion for art, museums, education, and nonprofit organizations.
Familiarity with cultural institutions and higher education environments.
Ability to train, supervise, and mentor an undergraduate student assistant.

Special Instructions to Applicants
To complete your on-line application, you will be required to attach your resume, cover letter, and contact information for 3 professional references. All attachments must be in PDF format. Review of applications will begin immediately. If you have any questions, please contact Human Resources, 845-437-5820.

For full consideration applicants should apply by:

All applicants must apply online at: https://employment.vassar.edu/postings/3872.

Apply Now

Post-Baccalaureate Marketing and Digital Initiatives Fellow

Vassar College

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